Exploring Effectiveness of Principles of Business Writing at Graduate Level in Pakistan
Muhammad Salim Rana, Naureen Zia, Noor-e-Sadaf, Shaista Perveen, Mehmood Ul Hassan & Muhammad Qasim Ali
Rana, M. S. Zia, N. Sadaf, N. Perveen, S. Hassan, M. Ul. & Ali, M. Q. (2014). Exploring Effectiveness of Principles of Business Writing at Graduate level in Pakistan. Bulletin of Business and Economics, 3(4), 207-213.
Business writing is a creative and dynamic process that primarily motivated the researchers to investigate the learners’ individual differences and sort out their learning hindrances. The current study explores the problems faced by the students, while leaning principles of effective writing at BBA level. Business writing is critical aspect of business industry. The Survey was conducted to get response at COMSATS Institute Sahiwal in Pakistan. The SPSS version 16 was used to analyze the data. The results of the study revealed that students at graduate level face countless problems in preparing effective business drafts. It suggested that principles of business writing are essential to improve business life.
Practice, professional, effectiveness, hindrance, business writing, and Creativity
Research Foundation for Humanity (RFH)
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